Privacy Policy

Effective date: ‹08/09/2025›

Responsible party: ‹Midnight Brand, S.A. de C.V.›

Contact: ‹privacy@midnight.com

Data we collect

Name, email, phone number; shipping/billing addresses; order history and support; payment data processed by third parties (we do not store your card details); preferences and reviews; technical data (IP, browser, cookies).

What we use them for

🟣Process purchases, payments, and shipping.

🟣Support, warranties, and fraud prevention.

🟣Improve products and experience.

🟣Send news and offers if you authorize it.

Legal Basis

🟣Contract (your purchase).

🟣Legitimate interest (security/essential analytics).

🟣Consent (marketing and non-essential cookies).

🟣Legal obligation (accounting/invoicing).

Who we share with

Vendors who operate our store: payment gateways, logistics, printing/fulfillment, analytics, and advertising. Also authorities when required by law.

International Transfers (including the US)

We may host/process data outside of your country, including the United States. We use reasonable contractual and security measures to protect it.

Your rights

Mexico (ARCO): access, rectification, erasure, and objection.

EU (GDPR): access, rectification, erasure, portability, objection, and withdrawal of consent.

US (California – CCPA/CPRA): access, rectification, erasure, and opt-out of targeted advertising sales/sharing.

To exercise these rights, please write to midnightbrandofficial@gmail.com

with your name, country, and request. You can unsubscribe from marketing from any email.

Cookies

We use necessary, analytical, and advertising cookies. Manage your preferences in our Privacy Center or in your browser.

Security and Retention

We protect your information with technical and organizational measures. We retain data as long as necessary to provide the service and comply with the law.

Minors

Our services are not directed to minors under the age of 18.

Changes

We will post updates to this page with the effective date.